MTurk Requesters are often interested in studying specific groups of people. For example, a researcher may be interested in men over 40, Republicans, people who are concerned about the cleanliness of sponges, or cancer survivors. TurkPrime Panels utilizes various techniques that make the process of acquiring specific MTurk samples faster and cheaper. We virtually guarantee to be able to get panels more economically than most Requesters are able to do on their own. Additionally, we can get the panels a lot faster, and eliminate the considerable amount of manual work that is required to obtain panels.
For example, let’s say that a Requester is
interested in obtaining a panel of 100 Asian unmarried females for a ten minute
study. This panel has an incidence rate on MTurk of about 1.5%, which means
that roughly 3 out of 200 MTurk workers are Asian unmarried females. Normally a
Requester would launch a two-step study. In the first study they would ask
Workers for their demographic background and then, having identified the
Workers who fit their criteria, invite those Workers for the second study.
To get 100 people from a 1.5% incidence group it would be necessary
to run at least 7000 Workers in the first study. At 10 cents per worker that would be
$770 in Worker + MTurk fees. What makes this approach even more difficult is
that getting 7000 people is virtually impossible on MTurk for 10 cents. If a
Requester can manage getting that many workers at such a low price, it is still
likely to take a very long time, possibly over 1 month. There is also a
considerable amount of manual labor that would go into the process. For
example, without the use of the API, each Worker would have to be contacted
individually and given a bonus so that they can be asked if they want to
participate in the second study. An additional problem is that the response
rate for the second study participation can be low. This adds to the expense,
and also raises methodological concerns relating to drop-out rate.
TurkPrime Panels utilizes a number of approaches to significantly
speed-up the process, and to make MTurk panel acquisition a lot cheaper. We can
typically obtain a panel of 100
Asian unmarried females within a few days for $600, including the Worker
payment of $1 (we pay Workers a minimum of $6 per hour, although Requesters are
welcome to set their own higher pay rate) and MTurk fees.
For any questions relating to TurkPrime
Panels including pricing for specific panels please contact us.
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